Thursday, January 20, 2011

myopic....tersampuk(?)

A new twist to the word myopic. All this while I have been seeing the word from the point of view of marketing. Now not anymore. Even in Islam, there are Muslims who are myopic in things they have to perform. In Islam it is not all about solat, but a Muslim must observe all the five pillars. But some stops at one pillar or rukun and are blind to the rest. They are the victim of myopic. In marketing at first it was not clear as to what is good business or not. But with the discipline of marketing, the myopic aspect of obsession of one activity eventually leads to nothing...

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