A niche..

We Malaysians, especially the small businessman, are fond to think of opportunity as only money. And money is out there being held and guarded by the authority. And a worse scenario of thought when we think we need somebody in politics to help them to get that money. Little do they know that the authority and politics only facilitates. They facilitate wants and need, skills and the abilities, and a responsible government also facilitate money and the banks especially for the smaller ones. Thus the wrong generalisation of business opportunity only comes from the perspective of money and authority that include banks. And today I am going to tell them, money does not matter. Opportunities ought to be seen from the marketing perspective of needs and wants and on top of that asking the question what you can and able to do in fulfilling those needs and wants. So it is a question of niche. And niche has two sides. One side is asking who you are. And the other side is determining who they are. Once both are well defined and understood, then life can be relatively easy despite of long hours spent in doing the business. Just like reading and writing and a person can spent hours on it if the love and ability is there. That is what I termed as `niche.'