positioning...

once positioned and after a while it creates its own story. And if the story aligns so well with the perceptual need of the customers, then the product can make money. But money can't last forever. The customers tend to get bored with the story. Then we have to think of repositioning the products that aligns well with the present whims and fancies of the present generation. We must come up with another story. And that is the idea of positioning strategy. We have to change with time..and time can be very cruel to those who don't understand it...So start doing the positioning or repositioning..!