The Behavioural element...

Society has its own behavioural pattern on anything from birth to death. For one I have behavioural element that makes me what I am. Statistically, behavioural is seldom put into focus when working or mapping out a strategy. It is the least understood in the field of studies and research. Behavioural as in any other thing is consistent and seldom change for change sake. Think global but local behaviour would remain the same for ages, so to speak. A strategist and a planner would only speak on the figures that are broad in its understanding. Have you ever thought that a success in a newspaper is well contributed by the element of reader's behaviour? So what constitute a patriotic and informed citizen should not be the basis of a newspaper's circulation. It is just rhetoric. Everything boils down to the behavioural pattern of a society at large. If it is good but they see it as bad, can we do anything? So knowledge has its down side when we do things based on the uncalled for behavioural of the masses. But that is the essence of planning and strategy - doing the right thing for the wrong reason..