Factors that put everybody far apart...

What are the factors that can put a buyer far apart from what he or she needs? Is it not the product itself? A product is physical in all its making and displaying. But what do the buyer really want? In essence, he or she are in need of what is inside of a package and not the outside. But that outside thing can make the buyer very much far apart from the product. The barriers could be the promotion, the retailer itself, the display, the product, the salesmanship, and above all can be the pricing and not the price. If anything of these factors are not being well managed, then the product is forever being a physical product in a shop without an owner. Allahuakbar. Allah is Great. Mohonlah taufik dan hidayah bagi penyelesaian kepada sebarang masalah yang tertangguh. Allah Maha Mengetahui. Allahuakbar.