a loose belief...

It has been created for a reason or reasons. And what are those reasons? Till then it is going to be a loose belief in that something. For reasons only the marketer is aware of, the customers `unite' in the brand or brands they cherished, the supermarket they go to, the promotion they can be personally identified with, and the price that stood for their life style. Yes, in terms of personal needs and wants they are very much united. But what about values that can unite them both on earth and heaven? Is it still a loose belief?