That is what korban is all about...big sacrifices. In order to be successful, the sacrifices must be seen as big. The steps taken must be seen as literally seen as crossing another continent. In marketing for example, an ordinary product is being seen as undertaking a big sacrifice in showing itself in TV day and night. In the ordinary sense of the word, we are just buying an ordinary product. Where are the differences? It is all in the word `sacrifices.' With big money in doing the campaign the product is seen as doing extra work in order to be popular.
In terms of personal success, the stories go the same way. The effort must be seen as a big effort in order to be accepted as a truly successful person. A river feared because of the big flood it causes. So are the mountains that can be erupted into a volcano, is also revered and feared. In marketing we buy anything that has the element of big sacrifices. The customer wants to be seen as something in their buying effort.
Have you heard of community college? It symbolises small actions and small effort and thus it is not well remembered by the local people. Remember, we don't buy products, we buy sacrifices!
Selamat Hari Raya Aidiladha.
No comments:
Post a Comment