Friday, March 12, 2010

Concept in presentation..

Information. Persuasive. Reminder. Those are the three strategy types of presentation that are being presented by text book in selling. Viewing from customer positions, the types can be very justifiable. A customer might not buy because he does not know, nobody tries to urge him, and nobody tries to make him remember of the brand he has been buying. In other words a customer is a customer who does not really in need of a product until a situation force him to think of one. Traditions die hard. He has already a brand in mind. Ironically, the brand he has in mind is the brand he has been buying for the last 20 years! Despite the recent introduction of new products and new brands, why still pick the old ones? This is because the company that has been selling the product and brand has been practicing those three types of presentation. So if you try to sell something, try to practice those marketing concepts. It works every time and over time for your product! In life, do you have a friend who works over time for you? Have you ever ask him or her why?

No comments: