Micro versus macro...

It happens all the time. Stumble on to old topics but see it as something new and not being understood before. The term micro and macro has been said again and again in my previous lecturing on marketing.Why now it is being understood differently? However macro we want to be, the moment we are all alone with oneself, it is all that micro thing that dictates our behaviour. A writer sees the world in both its micro and macro form. But sometimes I choose to walk the micro path and ignore the macro aspect of everything. Why? When comes to the question of own heart things seem to be much easier.Take the word love for example.. In macro form it is love for the nation. And in micro form it is yourself you love most. But the sad part is when you see love only in yourself and within yourself. Again it is back to micro versus macro.