command loyalty...

Established company has commanded loyalty from their customers. Do the company deserved the loyalty? The basic of a product has lost its glitter in the reason for buying a product. Buying something is not just for the sake of filling the need of the stomach, not just for the sake of the eyes can see, it goes far beyond the land and the sea into another world full of fantasies. The customers do not listen anymore but the listening must have a unique fantasizing element in order for them to appreciate the product. And mind you what does the word fantasizing means? Well anything or any product for that matter must be `heavenly'. The customers want to have a sensation of heaven if they were to decide to buy a product. Haha. Established company in all its 4P's has done just that. What about your company?