Marketing manages...
1. Awareness (ATTENTION), benefits, and change (ABC)
2. Awareness before change (ABC)
3. Awareness by chance (ABC)
4. Attitude, buying, control (ABC)
5. 's stands for social factors
We have to make a search for the elements that configures understanding and leads to change.People or organisation with lots of money or with budget is an easy customer to almost all new products. They are easily opened up and always ready to discuss change. But there are also other dimensions that can speed up awareness. The macro aspect of life contribute to the buying motivation and consciousness. Politics and government is one of them. But the most broad, influential and pervasive are the cultural and social aspect of one's life. An individual with money and needs are ready for change but is sanctioned by the sheer strength and force of his culture which says no to the change. It means, the culture is in control of the buying decision. So considering that, marketing also manages...AWARENESS BY COMMUNITY, or AWARENESS, BENEFITS, and CULTURE.
Marketing also manages ABCD....D stands for what? DESIRE...A strong desire can override anything or can `tsunamised' everything. OK till next time!
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