The mental terrain of the young and the old...

There is a link between physical and mental prowess of consumers. As one gets older, the mental prowess is getting slower. The five faculties of senses tend to find its own level. In terms of adoption a new product, for example, he would be buying the same product of the same brand name because it takes effort to remember a new one. Literally speaking, he has already lost his heart (or sight) on something new. Being aware of the mental characteristics of customers, especially the young , the marketer should spend lots of money on promotion in order to dispel unnecessary fears which contribute to hesitancy. As regard to tackling the old, one can find oneself in a much more worst scenario. As for the young, it is fear of losing money (worth it?) that prevents them from experimenting or buying a new product. As for the old, it is not the fear but the hearing and the seeing which can render an advertisement a waste.