Thursday, September 4, 2008

Strategy - McCain and Palin, the Winning Combination..?





Everybody is talking about strategy. Why is that? The answer is simple. It is either the world is too large or it is too small. A man with positive attitude always looked upon the world is full of opportunities and need some kind of strategy in order to take some and leave some. We are not going for everything right? A daunting task indeed if you do! We have our weaknesses and take only on those that you can match with your strength.

We are facing change that takes place all over the world. A whole range of everything now is taking a new shape in order to be relevant and functional. Only a winning combination of something that will fall in place with the change that can guarantee a successful marketing, so to speak, if you are in business. Or a successful political campaign if you are running an election.If not we shall find ourselves fighting a losing battle wasting money for nothing. I did say to my audience today, with the right combination of tools, `laut yang dalam dapat di selami, dan hati orang pun boleh kita curi' provided the combination of the tools is a winning one. Tapi kena ingat bukan semua laut dan hati orang dapat diselami dengan kekuatan kita yang ada. Kena jengok kelemahan dulu. Successful marketing is the result of the winning combination of product, place, price, and promotion, all in all the strategy falls in place taking into consideration the change which are actively taken place now plus our capacity to mange it. In other words, don't go for something that is bigger than yourself. Might not be today but we can never say, tomorrow the world might be yours!

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