Be there for you..and for you only..

It might sound romantic, but don't get me wrong. Just got a flash of inspiration this evening and thus put my understanding in place. As a consequence, what has been so far seems so near, and what seems so difficult before now just at my finger tips. The world is thus mine. Well, it is not about waiting for a woman, it is just mere expression of `romanticising the customer', so to speak and serve as an introduction to what I am going to write next.

Do you know what makes things seem so difficult to comprehend? This is because we fail to romanticize the aspect of the things in question. Take the word loyalty. Loyalty has two dimensions that need to be understood. Why are we loyal to someone or organization for that matter? The answer are in two things not one. But unfortunately many perceive loyalty taking only one element and forget about the other. What I am about to say might or might not make sense to you. Say I am very loyal to a lady and people starts gossiping me of me being under her spell and control. Am I? They see, they judge, and they conclude. But do they really see what they see? I don't know whether you are familiar with Gestalt psychology which says that the sum are not equal to the parts. Like it or don't, if you were to prefer an advertisement, it is because the Gestalt psychology is in operation.

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So there comes the point of why I am writing all these. Have ever you noticed that our `orbital life' is only around the set of products and services that are `voluntarily' brought home to our family? The products do not come to us, we go to them. And we are always in the right mood when buying them. Are we not dumb? Yes and no. In actuality, the products are always there for you and for you alone. Not only the products are waiting for you but it waits with so much vigour, glamour and displaying unique attraction from head to toe. Is that not romantic? Being loyal to a product is not just by being there when you need it, but the aspect of `romantic' is being regarded as equally important as just being there for you, and for you only...